I built the brand without them knowing about it at all, reveals Spinhirne-Martin. There's this scales of economy thing you should look into: Compare top end to top end, yeah you can get a budget moto for less than an s works, but that is simply because motos prices increase at a much more exponential rate. Press question mark to learn the rest of the keyboard shortcuts, http://www.walmart.com/cp/viathon-bikes/8471299, https://www.viathonbicycles.com/products/road-bike-r1-105. The Viathon G1 has been ridden a couple of months now by Andy T, and so we are ready to give the final verdict on this Walmart distributed bike. There are many many people for whom Wmart is their entire mass produced goods consumption experience. It just so happened that I have one of these stems to spare so that Andy T could check it out on the Viathon G1 to see if that might tame the harshness of the massive carbon front fork. Viathon equips the M.1 with two clever features that challenge the common definition of an elite cross-country bike. Little info you may want to know about the Waltons. price sold by type electric assist +. Doesn't seem like anyone is really sold on Viathon though. You think bikes v motos are bad, hell you can get a casio watch for 1000x less than a rolex. They have dumped millions into cycling in AK, even helping to fund the Arkansas High Country Route. As much as I agree with the general sentiment, there are some other factors that tend to get overlooked in this comparison: Wal-Mart has these pretzel bites with beer cheese for like $2 bucks, pretty freakin awesome after a ride. Lots of things coming from different directions can sometimes become out of whack enough to cause a problem. Ive heard quotes saying a pros super cross bike runs around 100-200k. 2 - You can't buy these bikes at a Walmart. The S-Works Epic only comes with an 11-speed groupsetthe Shimano XTR Di2so the Viathon wins in our books with the snazzy eagle. The G.1 is the direct-to-consumer brand's competitively priced gravel bike. Doesn't really looks like a revolution to me yet. Refunds can only be issued to your original payment method. He employs six engineers and designers at his Toronto-based studio. The M.1 is the first mountain bike from Viathon, and from the sound of things, it won't be the last. Andy T described the handling as stock as being razor sharp, so from that standpoint, riders looking for a more road racing leaning gravel bike should be satisfied with the G1. Dont squint at the pix. Its a fine balance caused by the nature of disc brake calipers, front wheel spacing, hub flange spacing, and wheel design. best army base in germany is dr abraham wagner married is dr abraham wagner married In Europe there's this large French sports goods chain called Decathlon. I read an article that estimates the bikes the top pro supercross riders use would cost somewhere in the range 100k-200k. Viathon calls the full carbon frame optimized for light weight & efficient pedaling, claiming a frame weight of 870g a size 54 with all hardware. For anyone familiar with the beer industry, this is like Anheuser-Busch creating Shocktop, not Anheuser-Busch buying Goose Island or Elysian. Its also important to note whats not in the current lineup: womens bikes, utility bikes, and e-bikes. Like Remot, Viathon debuts with three offerings: one frame each in road, gravel, and mountain, with three levels of build kit. @roma258: There's no fear - we're just doing what the majority of buying customers are asking for. Create an account to follow your favorite communities and start taking part in conversations. installing vinyl sheet flooring on wall . Blog postings are outsourced to cycling journalist Aaron Gulley. Take YouTuber KevCentral, for example, whose channel reviews bikes available at Walmart and Walmart.com and how to upgrade them. Even a hot segment like ADV, sees a new from ground up model maybe every 5 years. One of the podcasts I listen to (maybe Singletracks?) I wanted to make bikes that I would want to ride, says Spinhirne-Martin. Muley Freaks Erik Van Woerkom Charged With Felony Possession of Trophy Mule Deer, Get Up to 60% Off at REIs End of Season Clearance Sale, The Biggest Improvement to My Camp Kitchen Is a Mini Pizza Oven (But Not for Pizza), VanDOit Moov Builds on Adventure-Ready Ford Transit Trail, Avalanche Outside British Columbia Resort Buries 10, Kills 3 Heli-Skiers. All Viathon bikes come with a 2-year warranty. And its partnering with shops, mobile shops, and more, as well as creating an online fit calculator. And who cares what other people think? I just pay the numbers. 1600 Pearl St., Ste 300Boulder, CO 80302This website copyright 2023. He proposed a private-label project, and hes bringing it to fruition. i gave it a spin. bicycles If you're making more of something, you can afford to invest in tooling and equipment and processes to make it cheaper. The gravel scene is important for that. If the demand for an entry level bike is there, then they can produce enough units to make it financially viable. For the hardtail mountain bike, thats a $2,000 frame, $2,400 GX Eagle build, $3,500 X01 build (which comes without a dropper), or a $6,000 XX1 option. According to Spinhirne-Martin, Walmart is not currently planning store-based service departments. A 69.5-degree head angle and 73.6-degree seat tube angle are what many brands had a few years ago. I dont shop at Walmart anyway since they decided to blame guns for violence. The GX spec would be tempting if the geometry and looks weren't reminiscent of my 2009 Stumpy hardtail. There is certainly a fair amount of seat post extension to work with there., explained Andy T. Hes right too. Well I'm kinda torn here. Then delivered directly from us to youwith an easy assembly process to get you riding as quickly as possible. Twitter. Not that Viathon is going mass-market anytime soon. Bike MSRP vs. what people actually pay is a whole nother conversation. As mentioned, this is the lowest-cost complete bike in Viathon's G.1 range, but that doesn't mean the parts are low-cost. As technical editor Dan Cavallari pointed out in our sister publication VeloNews, "Viathon ticks almost all the high-end boxes for a bike with a lower pricepoint. Brand manager Zack Spinhirne-Martin doesnt see it that way. Apt analogy. As we continue to build out the platform, we welcome other brands, said Spinhirne-Martin. Get 40% off Select Items ViathonBicycles.com w/ Coupon (Activate). I'd like to know how it rides, how well it's assembled, quality of the frame, etc. One could even go as far as to install Redshifts own ShockStop Seat Post for the ultimate smoothness out back. That's a common argument in PB comments and everyone blows up saying you can't actually get a good mx bike for that price so why did I see one like you mentioned for 6k at my dealership? Still, Viathon is getting a fair bit of press, with stories on a number of cycling-enthusiast and outdoor sites. FWIW, Ibis quietly raised the price on the DV9 to $1250 about ~6 month ago. And no im not interested in your bicycle either. The brand is starting with three models: the R1 road bike, the G1 gravel bike, and the M1 hardtail mountain bike. What's the point? It doesnt need to get younger customers. Almost all carbon frames come from Asia, and different brands often subcontract with the same large producers. dont think people in the market for $2000-5000 bikes would even think to buy at Walmart let alone shoulder the stigma of owning a bike bought at Walmart. Brilliant, someone commenting who clearly has no idea how much it costs to actually make a bike. And while low, Viathon pricing was at parity with any number of other name-brand carbon models, including Trek, Specialized, Cannondale and Canyon. Arkansas is also hosting several UCI events in the next few years including cyclocross WORLDS. But the move that really set the cat among the industry pigeons was the Viathon sales strategy, which at least strongly hinted at distribution via Walmart.com. In 2017, Bonobos was sold to, you guessed it, Walmart. Their investments are totally separate from Walmart even though Steuart is on the main Walmart board.. Hey Waltins: quit coming to aspen and stay in facking arkansas. Correct that 74 million. not bad at all. There may be a slightly lower initial cost but damn, these are gonna have terrible resale value. No mention of any real pertinent specs that you'd expect when buying a bike. @roma258: It's a catch 22. The Waltons own Moosejaw. The load is transmitted through four large bearings and a large 19mm chunk of steel. It was a carbon fiber frame, and it had DA, but on close inspection it was only DA only where the DA logo was prominent. Kudos to them, but that story stretches back some 15 years and is still far from over. The Viathon Lineup. Gwin was smoking everyone on a very close to stock YT tues high end build. Were not trying to undercut the industry; were offering our bike line at a solid price, not a ridiculously low price, said Spinhirne-Martin. And yes, while the argument of "buy used" is a good one, most newbies simply don't know where to look, don't know what to look for, and are overwhelmed by the whole used buying experience that they just throw in the towel and go back to the sport they are familiar with. Get Free Shipping Storewide ViathonBicycles.com w/ Coupon (Activate). Wal-Mart shoppers are not going to spend 3-5 k for a bike! Complete builds start at $2,300, and top out at $3,500 for the gravel models and around $6,000 for the road and mountain bikes. So far, Viathon isnt saying much about what makes its bikes different, nor is it telling much of a brand story. can i return it after thrashing it for a season? Good question, Dan, and one we'll come back to in just a minute. Should brick-and-mortar or other online retailers worry? Someone asked above how can they sell for this much cheaper? Could be interesting. Bike is not returnable if damaged or not fit for continued use (Please see Warranty and Crash Replacement policy) ", i wouldnt buy the mountain bike but their gravel offering is interesting for sure at 3k. The R.1 is a true road racing bike, the G.1 is for gravel and the M.1 hardtail is for cross-country riding. Thanks to its robust construction, coarse tyre tread, powerful brakes and . It turns out that Walmart bike buyers, as much as theyre dismissed or even ridiculed, include some passionate fans. For now, no. Explore, search and compare thousands of the world's best mountain bikes here on Mountain Bike Database. Walmart already has impeccable high-end bicycle connections. Yea 10k is a lot for a bike, but its also top tier in the Mtb world. That said, the lineup doesn't make sense. 1. But does it have enough soul and personality to compete with more established brands offering quality bikes at a similarly low price?". I did hear you and Andy mention 2300 on podcast 65. Look for Viathon bikes online at ViathonBicycles.com in mid-May, and soon after at Walmart.com. Someone shopping for a high end bike is never going to go to Walmart for it. ruston city court hours; conventional tillage advantages and disadvantages; texas express lane payment; i can t pass the praxis core writing Thats a call youll have to make. Probably trying to compete with REI. Your email address will not be published. 1 - Walmart didn't buy Viathon. viAtHOntM is a systemic product. That wont set it apart in a highly competitive market or bring high-end tech to a new market of people. But the bikes are neither crap nor cheap. Don't need. Surprised it hasn't happened already or will it appear on tomorrow's front page! Shoppers will have four build choices per model. the forks face the right way. But like you say: prices and perceptions of value vary. You could get a 450 for the same as a well optioned V10. It can take 650b wheels with up to 2.1-inch tires, or 700c wheels with up to 51mm tires. we must also look at what it costs to produce in numbers. With Walmart backing this brand, we can engage in a bike segment other brands wont touch.. But Im a little mystified that the mountain bike is a cross-country hardtail 29er, a style of bike thats pretty out of fashion at the moment. As a straight-up road bike, wed have no issues with the Viathon G1. And cost of owenership for the V10 is probably about the same as for a 450. They also have controlling interests in Rapha and Allied Cycles. Buyers have 60 days from purchase to return the bike, and it can be new or used. Well, so much for that. With the backing of Walmart, we can scale very quickly.. I'm seeing an unbranded power meter, but no mention of it. When you're at this level, you may as well just buy direct from manufacturer through Aliexpress, They need to build a 130/140 travel trail bike for 2k with GX eagle then I am in lol. They were puzzled by it, because the market for a pure XC race bike is pretty small compared to more general modern geometry hardtails that are built for "fun.". Its easier and faster for me to expand our bike offering online than it is to go into stores. what happened to viathon bikes Byjunho 3, 2022 At Viathon, we believe that great bikes make riding more fun. Viathon has chosen a RockShox SID RLC with 120mm of travel. I don't know what site you are on but thats all there. "SHIMANO 105 FC-R7000, HOLLOWTECH 2, 50-34T". The road bike is 200 grams lighter than the gravel bike, with more aggressive geometry, 28c tires, and a stiffer frame. If it's the latter, I hear the bikes will be spec'd with negative-51mm offset forks Another thing to note is high-end mountain bikes is still a tiny market when compared to motorcycles/cars/etc. In that sense, Viathon hit the nail on the head.. Walmart buying Rapha would be the latter. Viathon says it wants to bridge Walmarts current low-price offerings to the bike-enthusiastbusiness. If successful, Viathon can be rolled out widely, claimed Spinhirne-Martin. And that right there is the problem with any form of cycling, "my bike is better than yours" bullshit mantra. I might consider buying it for the components. the stigma of owning a bike bought at Walmart. Browse our range of in stock and ready to ship road, gravel, mountain, hybrid and electric bikes. Tapping into the gravel and bikepacking trends is the G.1, with the frameset and 105 options priced identically to the R.1. has lg fixed their compressor issues 2020. We tested ways to dial out that feeling, like installing a ShockStop stem, and even to the point of using ridiculously low tire pressures, but as is, this bike is on the harsh side. I've bought many clothing items from them, trekking boots etc and I was perfectly happy with the price/quality ratio. WHO WOULD HAVE THOUGHT? Walmart isnt currently targeting the kind of customer who wants the latest carbon layup or the greatest new geometry, nor is it targeting customers who self-identify as cyclists. Road, Gravel Bikes Viathon's G.1 gravel bike requires the same build. Having 29 wheels means that you need less fork travel, leading to a reduction of the pedal bob effect. And the bikes look good! Its almost impossible for Walmart to develop premium offerings with the Walmart name, which is synonymous with keen pricing and out-of-favour out-of-town malls. Then theres the idiots who think they can get 1500 for their POS 1988 cr125. The impetus for the brand was therefore personal, not corporate. So, we feel this is a good bike, but maybe that stiffness and the specifics on spec and business model are not for everyone. The Viathon M.1 is available in three complete build kit options, starting at $2,400 USD. You cannot buy a Viathon bike from one of Walmarts 4000 plus US stores (or from Asda supermarkets in the UK). It's not the products: a three-frame range of MTBs, and gravel and road bikes. Savvy consumers may baulk at the Walmart connections not just because of the value connotations but also the corporates reputation for poor labour relations but nor is Viathon a bike brand for the decal-focussed. (The Walmart connection can be found only on the sites copyright line.) See how long we last Shimano Consolidates Entry- to Mid-Level Groupsets With New CUES Drivetrains, Opinion: Five Things The Bike Industry Could Do Better, Throwback Thursday: A Brief History of Direct Mount Derailleurs, Buying a Bike From a Shop Versus Buying Online, DH Bike Review: Canfield's Jedi Masters Rough Terrain, Review: Mythos 3D-Printed Titanium Stem is My Kind of Excess, DH Bike Review: Orange 279 - A Staple of British Downhill Racing, www.singletracks.com/blog/mtb-gear/first-ride-review-deciphering-the-viathon-m1-hardtail-mtb, www.outsideonline.com/2295486/single-track-minds, www.diycarbonbikes.com/collections/hardtailframes. But don't count the traditional players out yet, on either the supply or retail ends of the supply chain. The difference is being wholly owned by US hypermarket chain Walmart. Our Fezzari Bicycle experts are here to help you find the perfect bike. We highly recommend retaining the original shipping box & protective packaging for future use. Or is the front-end harshness that pronounced? How long do Walmart bikes last? Brought on board to run Walmarts online bike sales, he pitched the idea of a standalone brand. As it is not a pinnacle that can be reached, it is an ongoing process of always honing, evolving, & refining the way our bikes feel. Both are well-qualified bike industry veterans, but its not a riveting founder story like, for instance, that ofAllied. In effect, Viathon is a pop-up bike brand, and just as quickly as it has appeared it could just as easily disappear again, no skin off Walmarts very large nose. The new G.1 is their top-tier carbon gravel bike, with a loaded spec including Zipp cockpit, Fizik saddle, HED wheels, and SRAM Red electronic shifting. The bikes look pretty good on paper, and the price points are very slim for what you get. At the end of the day, we bike people live and work in a quirky, parochial and, more than occasionally, incestuous little industry, one with its own set of business realities. At The Finish: So, what we have here is an interesting sales model and a fine bike for those who crave the ultimate in efficiency that carbon fiber can bring to the table. VIATHON BICYCLES SPONSORS CAFFEINE AND WATTS CLUB. GearJunkie Copyright 2013 2023. Does REI make their own bikes? They also have their own brands, among which there's their B-Twin brand of bikes and bike accessories brand. So, that limits demand. Spesh's Fuse 27.5 comes to mind, costing ~$1200. Oh that bike would make a good gift for my grandchild, so he stops playing mine craft and go outside a bit. I think bikes are priced high and I think the margins are higher than in other enterprises. Press question mark to learn the rest of the keyboard shortcuts ViathonBicycles.com newsletter codes, Viathon Bicycles reseller codes, Viathon Bicycles competitor coupon codes. Now it has a toe in the high-end market and the chance to show that itscapable of making quality stuff. It is being released alongside a carbon road bike, the R.1, and a carbon gravel bike named, you guessed it - the G.1. Be good if they build some good stuff as oddly it seems they will give back. I want to figure out how to use that customer base to grow the bike industry.. Bikes cost more than motos, makes no sense at all. And the company currently sells more bicycles in the United States than any other retailer. 12-speed, electronic shifting, handlebar diameter changes, four piston brakes, blah blah don't need. But what was remarkable about Viathon was the identity of the brand's owner: Walmart. All rights reserved, an opinion column about Viathon's unique formation, Workers at REI Cleveland store vote to join union, Hi-Torque closes Road Bike Action and Electric Bike Action magazines, Top Executives Tackling Biggest Bike Industry Challenges at the 2023 Bicycle Leadership Conference, Suplest shoes now available in North America through Blacksmith Cycle, NY City Council passes lithium-ion battery safety package. Or did you have its sale / closeout pricing in mind ($1,599)? Frame weight is a claimed 1,010 grams for size 54, including derailleur hardware and bottle cage bolts. 5G for Dura. The frames are engineered and designed in partnership with Kevin Quan, a longtime designer whos responsible for well-known bikes from well-known brands like Cervelo, Parlee, and Pivot. what happened to viathon bikes They are direct to consumer from the website, just like Canyon. It is aimed squarely at millennials and digital natives. But once you lend them a bike and let them tear it up, they are all-in, 99% of the time pending an injury. It's been just about four months since a line of consumer-direct carbon road, gravel and mountain bikes premiered from a new brand called Viathon, emerging out of the bright Sea Otter sunshine like the goddess Athena springing full-formed from the forehead of Zeus. http://www.walmart.com/cp/viathon-bikes/8471299? Go to the shop Go to the shop. Walmart's first mountain bike offering is a carbon hardtail called the M.1. Viathon will benefit from the supply side muscle of Walmart, it may even one day be sold in Walmart stores, but it wont ever market itself as offering Walmart bikes., Australian MTB lifestyle brand Dharco has officially opened its European subsidiary, and has plans to, The BikeBiz jobs board helped filled over 740 positions in 2022, and listings are still, German custom bike brand Velo De Ville is due to launch in the UK and, Ribble Cycles has just announced a new collective of sponsored ridings, competing across various disciplines., Historic lock brand Squire has launched its first range of wearable security equipment for the, SRAM has released the latest development in its Force AXS groupset, including a new shifter. Things have moved on. Don't think too fast. However, 29 wheels will make your bike react slower to obstacles you may encounter. 2G for 105, 1.5G for a frame. Dave Rome Apr 2020. Spinhirne-Martin tells me to look around the Laguna Seca Raceway, which is teeming with fans, baggy shorts-wearing bros, and Lycra-clad racers with rippling muscles. Not everybody has great trail access, but almost everybody has access to dirt roads.. Posted Oct 2, 2019, We dentists don't shop at Walmart. The pricing. Read more. This is not meant to be in support or against Viathon or Walmart, but there's a few things people here are missing. I can build proof of concept and then push over time into stores.. Except none of that happened. The Viathon website has more specs: https://www.viathonbicycles.com/products/road-bike-r1-105. For those people, being able to buy a high-quality bike online means they dont have to go into a potentially scary, elitist, unwelcoming bike shop where theyll be uncomfortable and possibly judged.. reviewed it. Hopefully the forks won't be on backwards. I won't shop with them. Or on the other hand, that lower price may be just the ticket to smooth out the ride. People talking about this being good for "the industry" have no idea what they're talking about. Viathon is a start-up carbon bike brand with a difference. Did Viathon offer some bold new technology,jaw-dropping value, or an irresistible brand story? And that is the point. The R.1 is available in five stock frame sizes (52-59cm), and three complete bike build in addition to the $2000 frame & fork. Calling all PB keyboard warriors: to the watch forums! c'mon. Walmart wanted Bonobos because it was a favourite of high-income urban millennials. Required fields are marked *. The XX1 bike is around 21.5 pounds for a size M. The weight is competitive with other hardtail cross-country bikes in the same price range, and the price isnt wildly low. Hed been with the online retailer for 10 years. Whether as an agile bike for everyday rides, a robust partner for city and countryside or as sports equipment for touring and off-road action, the MTB guarantees lots of riding fun. The rolex is just a bunch of metal gears and springs where the casio has a better computer in it than what got us to the moon! It's funny - as a surfer, I'm seeing a lot of people who typically spend mediocre wave days in the water scrapping for a lousy ride now turn towards mountain biking as their go-to activity when the waves are garbage. There are no whiz-bang spangles for instance, the MTB is a vanilla hardtail. Now, if Viathon frames were suddenly produced in the USA my American hands, with progressive geometry and class leading weights, that might be a different story - but a Taiwanese sourced frame that is pretty much identical to a Hong Fu or Workswell or whatever isn't really a selling point, especially when it costs a few grand. Viathon riders, like every other bike customer, will need service. That bit of information, incidentally, is not something youll find on Viathons website. While you could swap to 650B wheels, and the bike can carry a front rack, there isnt a lot of versatility built in here beyond that. Por - 10 junio 2022. Trail systems even in coastal areas are getting so well-built (and relatively easy due to limited elevation, at least on the US east coast) that a lot of people can easily get into the sport if they have a bike. Bayside Women's Cruiser Bike, Rose Gold 1385 Pickup 2-day shipping Best seller $648.00 Hyper Bicycles Electric Bicycle Pedal Assist Mountain, 26 In. I have noted that we are not the only ones saying this, for what it is worth. At least 30-50% of surfers at my local breaks are on $200 Wavesorms and other "foamies" from Costco and the like.
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